Midtown: it’s the place to be


Stockland: 133 Castlereagh


• Rebrand
• Leasing campaign


• Strategy + story
• Brand identity
• Advertising

What we did

The challenge was to change market perception that this building was tired and disconnected from modern working life. To do it, we developed an upbeat brand story and identity that sold the revitalised energy of Sydney’s midtown. Inspired by lobby artwork, we developed a bespoke wordmark, bold colour palette, dynamic photography and a simple, direct message.

* In partnership with McDowall Creative


Latest work

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