• Digital strategy
• Visual identity
• Experience design
• Search engine optimisation (SEO)
• Web content
• Web development
• Photographic direction
Cook, entrepreneur & host
Our two-phase digital strategy for Simmone Logue’s new venture, the Essington Park B&B and creative workshops, was a big success. Workshops and accommodation for the target launch period were fully booked within 2 weeks of the launch email going out to subscribers.
We built a microsite inviting prospective customers to sign up for email updates before the bed and breakfast opened its doors. The site hosted 2.2K unique visitors in the first three months, driven primarily through Instagram posts. Of these, 14% subscribed to email updates, successfully establishing an email marketing list for launch and future promotions.
Next, we developed a full e-commerce website with sumptuous images from photographer Wesley Vorster. Invited to find their next creative adventure, guests can book and pay for workshops through the site. They can also request their desired accommodation and plan their trip with FAQs and things to do in the Oberon region. In the month of launch, site visits were up 74% on the previous month.
The email launch campaign featuring the brand style we created smashed average marketing metrics for the travel category:
→ 69% of site subscribers opened the launch email, more than three times the industry’s average email open rate of 20.44%
→ Almost one-fifth of subscribers clicked through to the site, again a terrific performance against the travel category’s average click-through rate (CTR) of 2.25%
→ A follow-up email earned an open rate of 71% and a CTR of 4%, still almost double the industry benchmark