• Graphic design
• Sketch typeface
The book takes you inside the minds of the world’s most effective innovators so you can learn how to deliver big new ideas. It’s packed with insights from Massimo and Moritz’s interviews with business leaders and entrepreneurs. And it’s fascinating stuff that deserves a wide audience beyond academia.
First we reviewed the book itself. We created a high-impact diagram to summarise the insights crystallised from the interviews. This became the visual key for the book and the heart of the visual identity. It can also be used in slide decks for university students and corporate audiences.
We felt this book should sit on the shelf with other popular business books. To dial up shelf appeal, we wanted to evolve the wordy working title and academic cover to something more catchy. Massimo and Moritz loved the idea, so we developed a new title, plus an arresting cover design with a punchy back cover blurb to get readers’ attention – online or in store.
To help drive sales, we also made the authors a promotional kit including a flyer, slide deck template and a zippy website. Working with Squarespace for business, we provided web copy, website concept and web development in a fast, efficient one-pass process and handed over a fully functional promotional website that's easy for the authors to maintain.