About

I am a multidisciplinary designer and joint owner of the Sydney and Seattle-based studio Brandsome, where I lead brand and experience design. I serve as the primary contact for every client, helping them to solve their business problems, find their big idea, and foster vibrant emotional connections with their audience through purposeful and meaningful design.

My work encompasses brand strategy, ideation, identity, graphics, digital products, motion, art installations, communications, packaging, typography, and more.

Throughout my career, I’ve worked with a wide range of clients, from startups and not-for-profits to government agencies and multinational corporations spanning property, tourism, education, retail, health & wellness, and tech – see the full client list here.

I also partner with external agencies on a freelance or contract basis, and am experienced in building and leading project teams of 3-40 people to deliver impactful branding, digital products and multi-channel marketing campaigns that meld creativity with insight.

Outside of work, I volunteer at non-profit organisations close to my heart.