"We give a brand a really clear picture of who they are and then give them the tools to go away and express it."

Letitia Prince

Brand Identity


• Brand invention and reinvention
Brand experience design
Strategies, ideas and visual systems for identities, platforms, products, services, communications, events and environments 


My first job – turned me off hummus for life! see the ad
• Building Brandsome 
Recent work – we heart: CreamiesExperience Co / CareSouth 


Letitia is a creative director and joint owner of Sydney and Seattle-based studio Brandsome, where she leads brand invention and experience design.  She helps brands make vibrant emotional connections with people by developing ​strategy and positioning, identity​ systems​ and graphics,​ websites and digital experiences, advertising and communications, ​and more. Throughout her 20-year career, she’s led teams across Australia, ​the ​US, and ​the UK, to deliver highly successful brand-building programs for clients in almost every sector including McDonalds, Lendlease, NSW Government, Ikea, General Motors, IMB, Guggenheim Museums/Foundation, Sportscraft, Skydive Australia, and Experience Co – with more found here. She also volunteers as a strategy and funding group member at The Helmsman Project – a not-for-profit organisation aiming to help communities ​affected by disadvantage.

My thinking

all posts

How can we help?

We’d love to work on your brand.

Get started