• Brand invention and reinvention
• Brand experience design
• Strategies, ideas and visual systems for identities, platforms, products, services, communications, events and environments
Letitia is a creative director and joint owner of Sydney and Seattle-based studio Brandsome, where she leads brand invention and experience design. She helps brands make vibrant emotional connections with people by developing strategy and positioning, identity systems and graphics, websites and digital experiences, advertising and communications, and more. Throughout her 20-year career, she’s led teams across Australia, the US, and the UK, to deliver highly successful brand-building programs for clients in almost every sector including McDonalds, Lendlease, NSW Government, Ikea, General Motors, IMB, Guggenheim Museums/Foundation, Sportscraft, Skydive Australia, and Experience Co – with more found here. She also volunteers as a strategy and funding group member at The Helmsman Project – a not-for-profit organisation aiming to help communities affected by disadvantage.