About

I am a design director and joint owner of Sydney and Seattle-based studio Brandsome, where I lead brand creation, reinvention and experience design. I help brands make vibrant emotional connections with their customers by creating ​strategies and ideas, identities and visual systems​, graphics,​ websites and digital experiences, advertising and communications, ​and more. Over my 20-year career, I’ve led and partnered with teams across Australia, the US, New Zealand, Japan, Singapore, the Netherlands, and the UK to deliver a wide range of creative projects for clients in almost every sector. From vibrant startups to midsize companies and household names, clients include McDonald’s, Philips Lighting, Ikea, and Australian giants like Telstra, NSW Government, Gilbert + Tobin, and Lendlease, among others – with more found here. I also volunteer as a strategy and funding group member at The Helmsman Project – a not-for-profit organisation aiming to help communities ​affected by disadvantage.