"We give a brand a really clear picture of who they are and then give them the tools to go away and express it."

Letitia Prince

Brand Identity


• Brand invention and reinvention
Brand experience design
Strategies, ideas and visual systems for identities, platforms, products, services, communications, events and environments 


My first job – turned me off hummus for life! see the ad
• Building Brandsome 
Recent work – we heart: CreamiesExperience Co / CareSouth 


I'm the Design Director and joint owner of Sydney and Seattle-based studio Brandsome, where I lead brand and experience design.

I serve as the primary contact for every client, helping them to solve their business problems, find their big idea, and foster vibrant emotional connections with their customers through purposeful design.

My work encompasses strategy, positioning, ideation, identity, graphics, digital products, websites, motion, installations, advertising, marketing, communications, packaging, typography ​and more.

My career as a multidisciplinary designer has seen me working with diverse clients, ranging from small startups and not for profits to government agencies and multinational corporations in fields including property, tourism, retail, and tech – see the full client list here.

I also lead both external agency and in-house design teams to deliver meaningful branding and multi-channel experiences that meld creativity with insight.

Outside of work, I am actively engaged in my community. I mentor aspiring creatives, and volunteer at non-profit organizations close to my heart.

My thinking

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