Don’t tell them it’s immersive – make them feel it


Experience Co


• New brand


• Brand strategy
• Brand architecture
• Brandmarks + icons
• Visual identity + voice
• Retail concepts
• Brand launch kit


“You are absolute professionals and honestly, an inspiration to me. I am constantly in awe of your amazing work and dedication to your craft.”

Brooke Grundy
Experience Co

What we did

Adventure tourism disruptor Experience Co sells immersive experiences online and at its new flagship store in Cairns. With a vision for global expansion, the company needed a retail tourism brand that was kinetic, sensory and fun – and accessible to travellers in any language.

Brandsome started by positioning the company as The Adventure Store, a retail destination for immersive experiences, with the ‘Let’s go’ tagline our call to action. We aligned the brand architecture to position the company’s well-established sub-brands.

The brand identity balances playfulness and movement with a palette drawn from nature, the drawcard for adventure tourists globally.

To create an instantly recognisable brand that goes beyond words, we created a fluid x mark that references the brand’s extreme sport roots while unlocking multiple meanings. Morphing to suit any activity or campaign, the x mark can be animated over the brand’s signature imagery, which takes its cues from GoPro and adventure influencer streams. 


Latest work

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