• Big idea, story & strategy
• Brand invention & reinvention
• Positioning: trends, audience & message
• Campaign concept & creative
• Content development & copywriting
I’m creative lead and joint owner of Sydney and Seattle based studio Brandsome where I lead brand invention and reinvention. My career as a creator, storyteller and strategist spans brand, advertising, publishing, television and financial services. I’m also a published novelist. As excited about solving B2B challenges as B2C, I’ve worked with vibrant startups, midsize companies and household names, including Microsoft, Intel, Cisco, Philips Lighting and Australian telecommunications leader Telstra.