Value hotels can be kinda blah. They know you picked them because they’re cheap so they don’t try too hard to delight you – it’s all about keeping prices down. So the Hampton Inn, part of the Hilton empire, stands out for investing in friendly and inexpensive touches that put a smile on your face.
Post-it notes, punsome keycards and stache-and-smile paper cups all personalise a brand experience that would otherwise be generic. They’re super low-fi so they don’t mess with the brand’s value promise. But you feel they’ve thought more about how to make your stay warm and fun.
Result? You feel they care more too.