Opportunity starts here


Gilbert + Tobin


• Employer Branding
• Graduate Recruitment Campaign


• Stakeholder interviews
• Campaign strategy
• Creative direction
• Visual identity system
• Photography
• Video
• Brochure
• Microsite
• Social media
• Pull-up banners
• Digital banners
• Advertising


"Loved every bit of this campaign – you all made it so easy. Can't wait for the opportunity to do it again. #DreamTeam all the way!"

Kristie Barton
Early Talent Manager


Recently, we had the pleasure of partnering with leading law firm Gilbert + Tobin (G+T) and a collective of gifted creatives headed up by Sue-Ella McDowall.

Together, we created a striking national graduate recruitment campaign, 'Opportunity Starts Here', to attract the next generation of legal talent.

Building a narrative around G+T's inclusive and forward-thinking culture, we dialed up the graduate launch pad messaging and embraced a more vibrant brand color palette, dynamic wrap-around typography, and a candid 'props-n-all' photographic approach.

With the heart of our campaign lying in the real-life stories of current associates, partners and alumni, we highlighted their distinctly positive experiences and perspectives and traced their evolution from law grad to accomplished professional – showcasing the opportunity for impact, curiosity and connection at G+T.

And to address the myriad of questions new recruits have, the campaign creative was expanded and shaped across a selection of multi-channel touchpoints. These included a national roadshow of promotional events, candid Q&A style videos, websites, brochures, advertising, social media, and more.


Special thanks to the inspiring collective of creative minds who helped make this project a dream: Kristie Barton, Cheryl Evans, Sue-Ella McDowall, Sarah Howard, Robert Walsh, Dan Trotter, Victoria Vlasova, Ryan Somerfield, Micah Osis, Joseph Dutaillis, Benson Koschinski, Anneke Knock, and all the extraordinary contributors from team G+T.


Latest work

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