• Brand story + identity
• Brand voice
• Brand launch kit
• Retail concepts
A new leisure and entertainment concept for Wollongong, this escape room complex and destination bar redefined the possible for local funseekers with its mindblowing steampunk theme.
The brand story and identity differentiated against competitors by dialling down the idea of escape and dialling up immersive experiences while playing off the unique steampunk style. The customer proposition offered a chance to break free not from a room, but from everyday life.