Welcome to the illusionarium

Client

BreakOut

Sector
Result

• New brand

Components
Services

• Brand story + identity
• Brand voice
• Brand launch kit
• Retail concepts

Applause

“We really do love it.  I appreciate all the extra effort you put in to get us to here.”

Brett Baker,
Funscape Pty Ltd

What we did

A new leisure and entertainment concept for Wollongong, this escape room complex and destination bar redefined the possible for local funseekers with its mindblowing steampunk theme.

The brand story and identity differentiated against competitors by dialling down the idea of escape and dialling up immersive experiences while playing off the unique steampunk style. The customer proposition offered a chance to break free not from a room, but from everyday life.

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Latest work

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